The two other veteran games, 8 Ball Pool and My Talking Tom 2, are actually losing some momentum when you look at annual downloads. IAP revenue is practically non-existent, and that shows in the relentlessness of the in-game ads when you attempt to play the thing. In eighth spot, Supersonic’s Bridge Race was down to 132m downloads in 2022 after a huge launch in March 2021, when it quickly gathered a mighty 174m downloads by the end of the year. It is mostly ad-funded, so its light $1.3m IAP revenue in 2022 reflects that. After it took off midway through 2021 and ended the year with 57m, it really broke through in 2022 with 136m downloads. More concerning for Gametion will be Ludo King’s colossal drop in IAP revenue this year after posting $3.2m in 2020 and $3.9m in 2021, 2022’s revenue was just $1.5m – perhaps another victim of ATT.Īnother rather low-key presence is Azur Games and Race Master 3D in seventh. After a drop to 160m downloads in 2021, 2022’s fine figure of 164m is nothing to be sniffed at. It peaked in 2020 with a huge 177m downloads, up from 134m the previous year. In sixth, Gametion’s Ludo King doesn’t have the same profile of the top five, but it is quietly a top performer. Yearly revenue is also trending upwards, with $705m in 2019, $714m in 2020, $884m in 2021 and – drumroll please – over a billion dollars in IAPs in 2022. It generated 132m downloads in 2019, 156.5m in 2020, dipped to 150.5m in 2021 and levelled up considerably to 168m in 2022.
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Obviously, the game’s huge presence on PC means that these mobile numbers don’t quite tell the full Roblox story, though.Ĭandy Crush Saga’s also still growing, somehow. While there’s a vague sense out there in the market that Roblox has not quite fully capitalised on its huge COVID bump, mobile downloads are still broadly trending upwards. Its lifetime IAP revenue is at almost $80m, $77m of which was earned in 2022. It’ll be fascinating to see how Stumble Guys grows and develops from here, now that it’s owned by Scopely. And look at the calibre of the games it beat in fourth and fifth: Roblox and Candy Crush Saga, two of the best-known games on the planet. The Fall Guys-alike came out of nowhere to finish as 2022’s third most-downloaded game. What an extraordinary, explosive year for Stumble Guys and Kitka Games.
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Free Fire earned $443m in 2022, compared to PUBG Mobile’s massive $1.7bn. Garena’s battle royale doesn’t earn as much as PUBG, though – not even close. Free Fire’s 262m downloads in 2022 put it way ahead of PUBG Mobile’s 102m installs, which make it last year’s 15th most-downloaded game.
Runner-up Garena Free Fire continues to outstrip PUBG Mobile by quite a distance as the most-downloaded battle royale on mobile. 2022 was a record IAP revenue year too with $16m earned, though of course there’s ad revenue to account for there as well. In 2021, installs took a hit and were down to ‘just’ 185m, but spiked again last year with a colossal, pandemic-beating 284m. In pre-pandemic 2019, annual Subway Surfers downloads were 224m, rising to a COVID-boosted 242m in 2020. Creator Sybo has constantly found new ways to keep the installs rolling for a full decade, and is now under new ownership within Miniclip, which should strengthen its position even further.Īs CEO Mathias Gredal Nørvig told us in November, Subway Surfers has boosted installs through TikTok virality and an increased presence in China. Kudos to Subway Surfers, the most-downloaded game of 2022 ten years after it was first released. There’s commentary and more data on this top ten list below, and there’s further reading here: Here are the most downloaded games worldwide from the last twelve months, according to Appmagic.
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